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Six Ways to Clone Your Best Customers
Scientists in the mid 1990s cloned a sheep. But now that we’re well into the 21st century, can we clone customers as well? The idea of ‘replicating’ more customers like your best ones probably preceded...
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Why Email x Smartphones = New Customers
If you’re a business looking to reach your audience in new ways, look no further than mobile marketing. Consumers – heck, the entire world – are consumed by their smartphones and tablets everywhere...
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Eight Ways to Segment Your Email Campaigns
You’ve built a sizable but relevant email list and that’s great! But take a second before firing off that next email. Segmenting your email lists ensures that you deliver only the most relevant content...
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Weekend Read: The Rebel’s Guide to Email Marketing
This weekend’s exclusive book excerpt comes from The Rebel’s Guide to Email Marketing, a no-nonsense, take-no prisoners plan for earning positive return on your email marketing, by DJ Waldow and Jason...
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DJ Waldow Says Break These Six Email Marketing Rules
At his New Rules of Email Marketing webinar, DJ Waldow told his audience to forget what they have read about email marketing. Instead, the co-author of “The Rebel’s Guide to Email Marketing,” says the...
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DJ Waldow Answers Your Email Marketing Questions
You know all those “rules” and “best practices” you’ve learned about email marketing? According to email marketing expert DJ Waldow, they’re myths. At his Vocus webinar, DJ, the co-author of “The...
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Seven Email List Hygiene Best Practices
How big is your email marketing subscriber list? 100? 1,000? 10,000? As counterintuitive as it may seem, chances are it can be much smaller (like half the size) and more effective. A recent case study...
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How to Grow Your Email List with Contests
Contests can excite a fan base, engage customers, find new customers, attract publicity and – not insignificantly – grow your email list. However, they can get complicated quickly. That’s why...
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SMBs Want Interactive, Shareable Digital Marketing
In terms of the most popular digital marketing tools and solutions, “The State of Digital Marketing for SMBs,” a survey by Vocus and Inc.com, reveals a trend of out with the old and in with the new....
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The Five Biggest Email Marketing Goals (And How to Achieve Them)
Among the mountains of data that MarketingSherpa compiled in its 2013 Email Marketing Benchmark Report is a list of marketers’ biggest email goals for 2013. With the year halfway over, here are tips...
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